Kimberly Labow Appointed to Lead Company with Focus on Continuing to Drive Innovation and Momentum of Patient Experience Management Solutions

Cary, N.C. – February 12, 2016 – Medfusion, a leading provider of patient experience management (PXM) solutions, today announced that Kimberly Labow has been named Chief Executive Officer. Labow is tasked with continuing to cultivate the company’s current market momentum, and deliver on Medfusion’s mission to deliver technology that enables providers to succeed in both fee-for-service and value-based environments, by putting patients in control of their health and care.

An accomplished leader with over twenty years of information technology and services experience, Labow excels in the areas of business strategy, marketing and sales. Her history with Medfusion goes back to its early days, when she worked closely with founder, Steve Malik, serving as the company’s Vice President of Marketing, Product Management and Inside Sales. Following senior executive positions at leading healthcare technology companies, including NaviNet and ZirMed, Labow rejoined the Medfusion team in 2015 as Vice President of Product Management and Vice President of Marketing. She now assumes the role of CEO replacing Vern Davenport, who has recently announced his departure from the company.

“We were thrilled to have Kim rejoin the Medfusion team last year, and I am even more delighted to now welcome her into the role of CEO where she will have the opportunity to help build the future of the company,” said Steve Malik, Medfusion Executive Chairman. “We are at a pivotal moment in our history as we enhance our focus on further defining and delivering on our vision for comprehensive patient experience management solutions that make healthcare work better for doctors and patients by giving patients consumer-friendly control of their health and care.”

Medfusion seeks to elevate the patient experience to the standards of modern consumerism, resulting in benefits for both providers and patients. The company’s solutions streamline and simplify a number of overly complicated interactions and transactions, including patient-provider communications, patient payments, and cross-platform health records. By giving patients a modern, positive healthcare experience, Medfusion enables lower costs and higher, more-predictable revenue for providers, especially as they adapt to value-based reimbursement models.

“I am extremely excited to be assuming this leadership role,” said Kimberly Labow, Medfusion CEO. “Returning to Medfusion has been a real homecoming for me, and my familiarity with the company, its culture, solutions and clients – combined with my experiences in the larger health IT environment – give me a unique perspective on the needs of the market and how to best serve them.”

About Medfusion

Medfusion delivers transformative technology and services that put patients in control of their health & care, enabling providers to succeed in a value-based healthcare delivery model. Medfusion’s comprehensive Patient Experience Management platform includes Medfusion Patient Portal – an industry-leading EMR-agnostic patient engagement platform, Medfusion Pay – a patient payment solution with multiple ways for patients to conveniently pay from any device, at any time, and Medfusion Plus – a mobile, patient-driven application that aggregates a patient’s health records on their mobile device. These solutions facilitate streamlined bi-directional communication, enhance patient engagement and improve a practice’s financial operations. For more information, please visit


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